The newMach-E is one of the most exciting vehicles Ford has created in a good long time. While we haven’t driven it just yet, this all-electric pony promises to deliver performance worthy of its name along with plenty of versatility. Making it easier for interested drivers to shop for a , particularly tech-obsessed millennials, Ford has introduced a new augmented-reality tool. , and it won’t be the last, but it’s an interesting use of technology.
This immersive, interactive experience, which runs on a smartphone, lets you check the car out in 3D, spin it around, open doors, pop the hood and even look inside. This gives prospective customers an opportunity to get an in-depth look at this latest Mustang from the comfort of their couch, which is particularly helpful these days as the rages. This news is in line with what the automaker announced earlier in the month regarding for the Mach-E. Clearly, Ford is trying to reinforce the high-tech nature of this SUV.
As with nearly everything else, the pandemic has put the brakes on new vehicle sales. Loads of people areand many of those fortunate enough to still have stable income are likely wary of heading to a dealership to test drive a new vehicle. Augmented reality is a handy tool in these troubled times.